diff --git a/app/controllers/custom_wizard/admin/wizard.rb b/app/controllers/custom_wizard/admin/wizard.rb
index 0a59e02b..71a5623b 100644
--- a/app/controllers/custom_wizard/admin/wizard.rb
+++ b/app/controllers/custom_wizard/admin/wizard.rb
@@ -88,6 +88,7 @@ class CustomWizard::AdminWizardController < CustomWizard::AdminController
         :title,
         :key,
         :banner,
+        :banner_upload_id,
         :raw_description,
         :required_data_message,
         :force_final,
@@ -99,6 +100,7 @@ class CustomWizard::AdminWizardController < CustomWizard::AdminController
           :index,
           :label,
           :image,
+          :image_upload_id,
           :description,
           :required,
           :key,
diff --git a/assets/javascripts/discourse/components/wizard-custom-field.js.es6 b/assets/javascripts/discourse/components/wizard-custom-field.js.es6
index edde41bf..63796254 100644
--- a/assets/javascripts/discourse/components/wizard-custom-field.js.es6
+++ b/assets/javascripts/discourse/components/wizard-custom-field.js.es6
@@ -143,11 +143,17 @@ export default Component.extend(UndoChanges, {
 
   actions: {
     imageUploadDone(upload) {
-      this.set("field.image", upload.url);
+      this.setProperties({
+        "field.image": upload.url,
+        "field.image_upload_id": upload.id,
+      });
     },
 
     imageUploadDeleted() {
-      this.set("field.image", null);
+      this.setProperties({
+        "field.image": null,
+        "field.image_upload_id": null,
+      });
     },
   },
 });
diff --git a/assets/javascripts/discourse/components/wizard-custom-step.js.es6 b/assets/javascripts/discourse/components/wizard-custom-step.js.es6
index 2a07dd65..7605d8a4 100644
--- a/assets/javascripts/discourse/components/wizard-custom-step.js.es6
+++ b/assets/javascripts/discourse/components/wizard-custom-step.js.es6
@@ -24,11 +24,17 @@ export default Component.extend({
 
   actions: {
     bannerUploadDone(upload) {
-      this.set("step.banner", upload.url);
+      this.setProperties({
+        "step.banner": upload.url,
+        "step.banner_upload_id": upload.id,
+      });
     },
 
     bannerUploadDeleted() {
-      this.set("step.banner", null);
+      this.setProperties({
+        "step.banner": null,
+        "step.banner_upload_id": null,
+      });
     },
   },
 });
diff --git a/assets/javascripts/discourse/lib/wizard-schema.js.es6 b/assets/javascripts/discourse/lib/wizard-schema.js.es6
index 97477fe8..c9c918ac 100644
--- a/assets/javascripts/discourse/lib/wizard-schema.js.es6
+++ b/assets/javascripts/discourse/lib/wizard-schema.js.es6
@@ -41,6 +41,7 @@ const step = {
     index: null,
     title: null,
     banner: null,
+    banner_upload_id: null,
     raw_description: null,
     required_data: null,
     required_data_message: null,
@@ -65,6 +66,7 @@ const field = {
     index: null,
     label: null,
     image: null,
+    image_upload_id: null,
     description: null,
     property: null,
     required: null,
diff --git a/assets/javascripts/discourse/templates/components/wizard-custom-field.hbs b/assets/javascripts/discourse/templates/components/wizard-custom-field.hbs
index 76642d7d..6e524fe3 100644
--- a/assets/javascripts/discourse/templates/components/wizard-custom-field.hbs
+++ b/assets/javascripts/discourse/templates/components/wizard-custom-field.hbs
@@ -44,7 +44,7 @@
       imageUrl=field.image
       onUploadDone=(action "imageUploadDone")
       onUploadDeleted=(action "imageUploadDeleted")
-      type="wizard-step"
+      type="wizard-field-image"
       class="no-repeat contain-image"
       id=(concat "wizard-field-" field.id "-image-upload")}}
   </div>
diff --git a/assets/javascripts/discourse/templates/components/wizard-custom-step.hbs b/assets/javascripts/discourse/templates/components/wizard-custom-step.hbs
index 61812d04..40ac09e0 100644
--- a/assets/javascripts/discourse/templates/components/wizard-custom-step.hbs
+++ b/assets/javascripts/discourse/templates/components/wizard-custom-step.hbs
@@ -18,7 +18,7 @@
       imageUrl=step.banner
       onUploadDone=(action "bannerUploadDone")
       onUploadDeleted=(action "bannerUploadDeleted")
-      type="wizard-banner"
+      type="wizard-step-banner"
       class="no-repeat contain-image"
       id=(concat "wizard-step-" step.id "-banner-upload")}}
   </div>
diff --git a/lib/custom_wizard/field.rb b/lib/custom_wizard/field.rb
index 85bb420f..8e326b90 100644
--- a/lib/custom_wizard/field.rb
+++ b/lib/custom_wizard/field.rb
@@ -11,6 +11,7 @@ class CustomWizard::Field
               :label,
               :description,
               :image,
+              :image_upload_id,
               :validations,
               :min_length,
               :max_length,
diff --git a/lib/custom_wizard/step.rb b/lib/custom_wizard/step.rb
index 17827ea1..4bc7c68b 100644
--- a/lib/custom_wizard/step.rb
+++ b/lib/custom_wizard/step.rb
@@ -15,6 +15,7 @@ class CustomWizard::Step
                 :next,
                 :previous,
                 :banner,
+                :banner_upload_id,
                 :disabled,
                 :description_vars,
                 :last_step,
diff --git a/lib/custom_wizard/template.rb b/lib/custom_wizard/template.rb
index b57ebbd8..4163a1f7 100644
--- a/lib/custom_wizard/template.rb
+++ b/lib/custom_wizard/template.rb
@@ -29,6 +29,7 @@ class CustomWizard::Template
     ActiveRecord::Base.transaction do
       schedule_save_jobs unless opts[:skip_jobs]
       PluginStore.set(CustomWizard::PLUGIN_NAME, @data[:id], @data)
+      ensure_wizard_upload_references!
     end
 
     self.class.clear_cache_keys
@@ -52,11 +53,16 @@ class CustomWizard::Template
     PluginStore.get(CustomWizard::PLUGIN_NAME, wizard_id)
   end
 
+  def self.find_record(wizard_id)
+    PluginStoreRow.find_by(plugin_name: CustomWizard::PLUGIN_NAME, key: wizard_id)
+  end
+
   def self.remove(wizard_id)
     wizard = CustomWizard::Wizard.create(wizard_id)
     return false if !wizard
 
     ActiveRecord::Base.transaction do
+      ensure_wizard_upload_references!(wizard_id)
       PluginStore.remove(CustomWizard::PLUGIN_NAME, wizard.id)
       clear_user_wizard_redirect(wizard_id, after_time: !!wizard.after_time)
     end
@@ -123,6 +129,18 @@ class CustomWizard::Template
     CustomWizard::Cache.new(AFTER_TIME_CACHE_KEY).delete
   end
 
+  def self.ensure_wizard_upload_references!(wizard_id, wizard_upload_ids = [])
+    wizard_record = find_record(wizard_id)
+
+    if wizard_record
+      UploadReference.ensure_exist!(
+        upload_ids: wizard_upload_ids,
+        target_type: "PluginStoreRow",
+        target_id: wizard_record.id
+      )
+    end
+  end
+
   private
 
   def normalize_data
@@ -176,4 +194,19 @@ class CustomWizard::Template
       object.delete(:index)
     end
   end
+
+  def ensure_wizard_upload_references!
+    upload_ids = []
+
+    @data[:steps].each do |step|
+      upload_ids << step[:banner_upload_id] if step[:banner_upload_id]
+
+      step[:fields].each do |field|
+        upload_ids << field[:image_upload_id] if field[:image_upload_id]
+      end
+    end
+
+    upload_ids = upload_ids.select { |upload_id| Upload.exists?(upload_id) }
+    self.class.ensure_wizard_upload_references!(@data[:id], upload_ids)
+  end
 end
diff --git a/spec/components/custom_wizard/template_spec.rb b/spec/components/custom_wizard/template_spec.rb
index 63ea25c6..76b229dc 100644
--- a/spec/components/custom_wizard/template_spec.rb
+++ b/spec/components/custom_wizard/template_spec.rb
@@ -4,6 +4,7 @@ describe CustomWizard::Template do
   fab!(:user) { Fabricate(:user) }
   let(:template_json) { get_wizard_fixture("wizard") }
   let(:permitted_json) { get_wizard_fixture("wizard/permitted") }
+  fab!(:upload) { Fabricate(:upload) }
 
   before do
     CustomWizard::Template.save(template_json, skip_jobs: true)
@@ -45,6 +46,74 @@ describe CustomWizard::Template do
     ).to eq(true)
   end
 
+  context "upload references" do
+    it "are added if a wizard has a step banner" do
+      template_json['steps'][0]['banner'] = upload.url
+      template_json['steps'][0]['banner_upload_id'] = upload.id
+      CustomWizard::Template.save(template_json, skip_jobs: true)
+      wizard_record = CustomWizard::Template.find_record(template_json["id"])
+      expect(
+        UploadReference.exists?(
+          upload_id: upload.id,
+          target_type: "PluginStoreRow",
+          target_id: wizard_record.id
+        )
+      ).to eq(true)
+    end
+
+    it "are added if a wizard has a field image" do
+      template_json['steps'][0]["fields"][0]['image'] = upload.url
+      template_json['steps'][0]["fields"][0]['image_upload_id'] = upload.id
+      CustomWizard::Template.save(template_json, skip_jobs: true)
+      wizard_record = CustomWizard::Template.find_record(template_json["id"])
+      expect(
+        UploadReference.exists?(
+          upload_id: upload.id,
+          target_type: "PluginStoreRow",
+          target_id: wizard_record.id
+        )
+      ).to eq(true)
+    end
+
+    it "are removed if a wizard step banner is removed" do
+      template_json['steps'][0]['banner'] = upload.url
+      template_json['steps'][0]['banner_upload_id'] = upload.id
+      CustomWizard::Template.save(template_json, skip_jobs: true)
+
+      template_json['steps'][0]['banner'] = nil
+      template_json['steps'][0]['banner_upload_id'] = nil
+      CustomWizard::Template.save(template_json, skip_jobs: true)
+      wizard_record = CustomWizard::Template.find_record(template_json["id"])
+      expect(
+        UploadReference.exists?(target_type: "PluginStoreRow")
+      ).to eq(false)
+    end
+
+    it "are removed if a wizard field image is removed" do
+      template_json['steps'][0]["fields"][0]['image'] = upload.url
+      template_json['steps'][0]["fields"][0]['image_upload_id'] = upload.id
+      CustomWizard::Template.save(template_json, skip_jobs: true)
+
+      template_json['steps'][0]["fields"][0]['image'] = nil
+      template_json['steps'][0]["fields"][0]['image_upload_id'] = nil
+      CustomWizard::Template.save(template_json, skip_jobs: true)
+      wizard_record = CustomWizard::Template.find_record(template_json["id"])
+      expect(
+        UploadReference.exists?(target_type: "PluginStoreRow")
+      ).to eq(false)
+    end
+
+    it "are removed if a wizard is removed" do
+      template_json['steps'][0]["fields"][0]['image'] = upload.url
+      template_json['steps'][0]["fields"][0]['image_upload_id'] = upload.id
+      CustomWizard::Template.save(template_json, skip_jobs: true)
+      CustomWizard::Template.remove(template_json["id"])
+      expect(
+        UploadReference.exists?(target_type: "PluginStoreRow")
+      ).to eq(false)
+    end
+  end
+
   context "wizard template list" do
     before do
       enable_subscription('standard')